Seth Godin Ping Pong Article

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Seth Godin is a master marketeer and author of classic books like Purple Cow and Tribes. His blog (entitled simply “Seth’s blog”), gets more traffic in a day than most sites get in a year. Yesterday, Seth mentioned ping pong in one of his posts. Here it is in full:

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You’ve got ping, but they’ve got no pong
“It’s almost impossible to have fun playing ping pong with someone who doesn’t care, won’t try or isn’t any good.

The same thing is true of just about anything that matters in the connection economy. A consultation with a surgeon, creating a new conference or working in partnership with an ad agency… If you’re going to create something worth building, it’s going to be because there’s an infinite game going on, not merely blind obedience and tired conformity.

You can take a great deal of responsibility for creating this mutual enthusiasm, and you can put the effort into creating an environment and a story where it’s likely to happen.

Connection requires energy and insight and enthusiasm from both sides, and if your partner isn’t responding, look hard at why. Of course, if you can’t bring your half, stay home.”

Uberpong are in total agreement with this article and are massively inspired by Godin. After reading Purple Cow, I was pumped to start a business and always try to create things that are remarkable. Thanks Seth! 

 

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